– non-users to free users
– free users to premium users
– premium users thinking of cancelling to premium users who aren’t
Evernote has stacks of blogs like this, which they can send out as emails too. Evernote understands that their users don’t necessarily understand the full value of their software, even though it’s quite simple to use (just like your software too I’ll bet)
So, in 3 minutes, here’s how you can implement this too:
Send a link to this blog post you’re reading straight to an employee and tell them to make a blog post/email for you guys similar to how Evernote did and send it out to a list of your subscribers, easy peezy (if you still desperately want to micromanage your business, tell them to send you a copy before they publish it, but it’s probably not necessary). You can spend the remaining 2 minutes and 50 seconds admiring yourself in the mirror if you wish.
1. Spend 60 seconds thinking of 4 ways users could get more out of your software, perhaps features that are under-utilised, or things to do with the software that are under-utilised (feel free to also just delegate this to a staff member)
2. Spend 110 seconds writing the bare bones of the post
3. Spend 10 seconds copying and pasting what you’ve written, plus the following message, and email it to a staff member/indentured servant:
“Dear valued employee,
Please edit this for any spelling or grammar mistakes, fix up the formatting, change the font to one you think is cool, find some cool image to add to it, flesh out whatever you think needs fleshing out and then go ahead and publish it,
Lots of Love,
You might think that your Software is so easy a blog like that would be redundant, but if Evernote does it, maybe it’s worth doing too. I’ll give another example of why stuff like this is important.
I had a friend who had played this video game called Oblivion for about 100 hours. This game was famous at the time for having one of the largest maps in Video Game history. It was only after these 100 hours did he have a conversation with a friend where he realised that the “fast-travel” feature existed, where you could just teleport from one side of the map to the other, without riding your horse there. And my friend is not a pleb when it comes to video games, so if he didn’t know that, imagine everything your users don’t know about your software!
So, anything your users seem confused about or perhaps aren’t fully taking advantage of yet that you could allocate 3 minutes of precious time to?
After you do the first one, you’ll be way more likely to make another and another until your users are getting so much value out of your services they form protest rallies when you threaten to close down. Enjoy!